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WELL Group
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Marketing

Media Buyer

Malta Full-time

Own Google Ads end-to-end across Search, Performance Max, Shopping, and Demand Gen — managing ~€250K/month across 3 European markets with full budget autonomy.

Job Summary

You’ll own Google Ads end-to-end across Search, Performance Max, Shopping, and Demand Gen — managing ~€250K/month across 3 European markets, with full budget autonomy. You decide what scales and what gets cut.

We are looking to hire Media buyers covering the Poland/CZ/SI/SK and another for the Nordics (SE/DK/FI/NO)

Responsibilities

  • Run Google Ads end-to-end across Search, Performance Max, Shopping, and Demand Gen, managing ~€250K/month across 3 European markets with full budget autonomy.
  • Launch new campaigns and angles weekly, and run structured tests on creative, landing pages, and audiences.
  • Scale winners aggressively across geos, and feed insights back to creative and product.
  • Work closely with our designers and copywriters to ship landing pages and ads tailored to each market.
  • Operate our stack: GA4 plus proprietary server-side attribution.

Requirements

  • 4+ years running Google Ads at €100K+/month scale (ideally DTC, ecom, or supplements/health).
  • A track record of hitting CAC and ROAS targets.
  • Deep comfort with Performance Max and Demand Gen — not just Search.
  • Fluency in GA4 and attribution data, without needing an analyst to translate.
  • A second language in German, Spanish, French, or Italian is a strong plus.

What the role will look like

In your first 6 months, success looks like hitting a CAC of €35 in your primary market while scaling monthly spend from €50K to €120K.

What’s in it for you

  • Competitive base + performance bonus.
  • Full ownership of a meaningful budget.
  • A small senior team that ships fast.
  • Malta — sun, sea, and a serious digital talent hub.